The Messi Store

The Messi Store is, as described in Messi's official website, it's a "direct reflection of the qualities Leo Messi demonstrates on and off the pitch: we specialize in creating innovative, premium lifestyle clothing with high quality and precision detail in every stitch. We strive for excellence, precision, and humility in everything we do.", so as we can see, they take the brand very seriously and pay very close attention to it. The official link to the store is themessistore.com.

The Messi Store began in 2016, when, as explained by the official site, "a global network of passionate and creative individuals—from Rosario, Argentina to New York City, London and Barcelona— expressed a shared vision and began laying the blueprint for The Messi Store: a lifestyle clothing brand where fashion meets function. Together, the international team set forth to create a brand identity that would reflect Leo’s own aim for precision both on and off the pitch.".

In it, there are two languages to choose from: Spanish or English. After that, there are varying categories for what they sell. It can be hoodies and crewnecks, men's, women's, and kid's T-shirts, posters, tops, zip jackets, outerwear, pants, beach towels, bathrobes, keychains, accessories, hats, or even gift cards. There's also a category for Leo's favorites and tattoo Tshirts. And for the products, they can be sorted alphabetically, by date, featured, best selling, and by price.

The Messi Store also has an Instagram account, a Facebook account, and a Youtube account. It can even be downloaded via App Store or Google Play. It's Important to say that in both cases the app has 5 stars. And if the customer has problems, there's obviously an FAQ section to help.

To end this entry, Ginny Hilfiger, creative director of The Messi Store, said that the goal is to "stay true to Leo and push the boundaries of what it means to be a world famous soccer icon and athlete who inspires on and off the field with a cool and classical sense of fashion. Our designs are meant to be effortless and accessible to all.", a good message to send to customers.

That is all for today, so I hope you liked this entry and I'll see you in the next blog.